Einstein's Buffet (Blog)

Mobile Content Management for your salesforce

2014-11-02 13:34:03

Mobile Content Management (#MobileContentManagement MCM) for your salesforce is a solution to enable the salesforce or partners to have the right information on the devices they like or already have.

Why should I read this article?

The post explains the challenges there are for using mobile devices for your business in general and which challenges will remain if you choose a SaaS solution focused on the right content for your sales people or partners on their popular mobile devices.

Why should I read this article?

To discover the challenges before you even start thinking about a solution to use Mobile Content Management for your sales people and sales partners.

For more information please contact us.

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Category: Agile Marketing

Tags: Mobile Content Management   


Why (not) to Build A Two-Sided Online Marketplace? | Ywan van Loon

2014-10-26 11:49:31

Two-Sided Online Marketplace are places that bring groups of users together in two-sided networks. The marketplace is platform eventually with additional services that provide infrastructure and rules that facilitate the two groups transactions. It can be taken in all kind of forms.

Why should I read this post?

The post compares 2 articles in which one advises first time entrepreneurs to stay away from Two-Sided Online Marketplaces and on the other side an article that shows the extra value of a Two-Sided Online Marketplace.

Why (not) to Build A Two-Sided Online Marketplace?

Pros
  • Marketplaces are very valuable the more users you gain (in contrast to traditional business where it will be harder to gain more users all the time).
  • Marketplaces have a Network Effect after you reach a critical mass after reaching means you will easier gain more users.
Pres
  • Chicken and the egg problem. Two-Sided Online Marketplace requires 2 audiences, with which audience to start
  • Double efforts to gain audiences. Sometimes you can say almost double marketing costs

What is the problem explained?

The problem explained is the challenge to build an Two-Sided Online Marketplace, for example as a startup.

For more information please contact us.

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Category: Agile Marketing

Tags: MarketPlace   


Tactical and strategic Dasboards by Avinash Kaushik

2014-10-10 15:18:24

Long time ago, we, at ContentForces discovered during our co-operation with marketing managers, that is is very hard to move web analytics data into action. Tools like Google Analytics seems to be very help full but it is very hard for the right brain marketer who is emotional and creative oriented to “translate” data into actions like improving content (text, pictures, video etc) and extend campaigns.

Why should I read this article?

This article explains where marketing dashboards are all about:
  1. Insights
  2. Recommendations for action
  3. Business impact

For more information please contact us.

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Category: Agile Marketing

Tags: dashboard   Kaushik   


 

And here we go....
 


The Endowment Effect:
Crowd funded, shared development focused projects like Oculus Rift

By creating a developers community (before the Oculus Rift was acquired by Facebook), Oculus developers feeled like they "owned" the platform. They were prepared to buy a buggy device for development purposes only.  


Hyperbolic discounting:
The startups for the startups like ycombinator.com, Startupbootcamp, You Is Now, etc.

The startup hype continues, invest a little and earn a lot by waiting, and waiting, and waiting for the exit (if the exit comes anyway..).  


The IKEA effect:
Co-creation projects like Local motors and the "get in touch with nature" startup Piko piko (Polish)

Co-creation is way to build value by building together, Do It Yourself. Early stage startup Piko piko brings you closer to nature by building your own Bird Case and creates value by DIY this way.


Anchoring Bias:
The daily deals startup iBoot (Dutch)

Not sure if it is a good example of the Anchoring Bias. Anyway it sets the price but should make others seem to be more expensive.  


The Von Restorff Effect:
A startup that offers an alternative from "traditional" public transport: Berlin Shuttle (German).

Berlin Shuttle does it different by combining carpooling with car rental you have a new for of public transportation.  


Loss Aversion:
A startup offering peer-to-peer currency exchange Walutomat (Polish)

Walutomat uses the fact that consumers are afraid to loose on exchange rates.  


The Bandwagon Effect:
All main sharing startups for example: Dropbox, WhatsApp etc

As "everybody" is using services like Dropbox or Whatsapp, we also need jump on the Bandwagon.  


The Goal Gradient Effect:
Social CRM startup Nimble

Nimble suggest with who to keep contact. It makes the first step for it.  


The Choice Paradox:
All startups that propose or advice based on behavior for example Netflix and Spotify.

Services like Netflix and Spotify helping us making choices based on our behavior. In stead of paying per "item" you pay a monthly fee and reduce making choices all the time.  


Reciprocity:
The non-profit technology startup Ushahidi (Kenya)

Ushahidi’s mission is the change the way information flows in the world and empower people to make an impact with open source technologies, cross-sector partnerships, and ground-breaking ventures. The fact that Ushahidi is a global non-profit technology company makes them friendly to approach.


If you have more examples or remarks, feel free to drop comment and I will update the post.

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Category: Agile Marketing

Tags: behavior   business   


Data Visualization Is The Next Big Thing In Digital Signage

2014-06-22 12:09:15

Two of three of us are visual learners. We’d rather see it, as opposed to read it. We like to understand, quickly and in visual terms, what’s going on. The ancient adage about a picture being worth 1,000 words is very relevant to digital signage, particularly when most people who get around screens glance at them, as opposed to stopping and really taking in the screen programming. That’s a big reason why I’m thinking data visualization is going to be the next big thing in the digital signage sector. Complicated, data-rich information can be communicated almost at a glance, and when done right, can be presented and updated in real time. It can also, pretty easily, be interactive.

Why should I read this article?

The article explains the benefit of visualizing data. On one side there is more data available, on the other side, new technologies enable you to visualize and animate the data.

At least three things are contributing to what I think will be a big rise in the use of visualized data:
  1. It’s getting easier to collect and harmonize data sources, and more and more data is coming available – pulled from countless resources;
  2. Visualization tools are getting commoditized and consumer-friendly;
  3. HTML5 is making it increasingly easy to present data in compelling and flexible ways.


What is the problem analysed?

The problem that is analyzed is to create awareness with data. In general there is more and more data available, by visualizing the data and create animations, you will get more aware of what is happening.

Two of three of us are visual learners

We like to understand, quickly and in visual terms, what’s going on. The ancient adage about a picture being worth 1,000 words is very relevant to digital signage, particularly when most people who get around screens glance at them, as opposed to stopping and really taking in the screen programming.

That’s a big reason why I’m thinking data visualization is going to be the next big thing in the digital signage sector. Complicated, data-rich information can be communicated almost at a glance, and when done right, can be presented and updated in real time. It can also, pretty easily, be interactive.

On the consumer side it is interesting. We’re all walking around with devices and opting into apps that are collecting anonymous data about where we go and what we do.

Between video analytics, beacons, wifi triangulation, opt-in apps, fitness sensors and social media analytics, there’s endless information about what we’re up to and what interests us. Mash that up with demographics, real time traffic and transport data, polling, sales data and so on, and what can get presented on big screens is really just limited by the information available and the imaginations of network operators.

A relevant example during the World Championship in Brasil

For more information please contact us.

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Category: Data

Tags: datavisualization   


Review: Why Content Marketing Fails (Rand Fishkin) | Ywan van Loon

2014-06-15 13:03:24

Rand Fishkin is the cofounder and Wizard of Moz. Rand shared a very relevant presentation on Slideshare in which he describes the 5 reasons that content marketing fails. And it’s very recognizable….

Why should I read this article?


In this article is described why content marketing fails, and more important how to get content marketing working. It is a review of a slideshare presentation of Rand Fishkin (Co-founder of Moz):


What is the problem analysed?


The problem that is analyzed is why often content marketing efforts are failing. Content Marketing is a solution to influence the customer during his buying process.

For more information please contact us.

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Category: Agile Marketing

Tags: contentmarketing   


Agile in the enterprise: To succeed, avoid the fundamentalists

2014-06-07 19:50:54

Agile development can work for big enterprises too -- if you avoid the "agile fundamentalists."

Why should I read this article?


In this article is described why "Lean agile" should be adapted to the organization and not opposed to agile fundamentalists who software development according the agile manifesto.

What is the problem analysed?


The problem that is analyzed is the agile process of software development. From RUP (rational unified process) and CMMI (Capability Maturity Model Integration) to a workable Agile process which clients also accept.

The challenge was how to make information and decision making processes work in an environment where it is just impossible to have all stakeholders in the daily meetings.

If you compare the article, here we described our adaption to the Agile manifesto:

1. Individuals and interactions over processes and tools


There is a vision with an execution plan that may be adapted. Way of adaption is described before. Individuals will initiate the adaptions.

2. Working software over comprehensive documentation


Documentation is made based on User experience, like mock-ups. What You See Is What You Get (WYSIWYG). Before every sprint mock-ups can be adapted by the client.

3. Customer collaboration over contract negotiation


The client will get clear what he will get when the project is going like predicted. Changes during the project will be made before every sprint.

4. Responding to change over following a plan


The following plan is a vision with a general execution plan. The execution plan may be adapted before every sprint.

For more information please contact us.

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Category: Technology

Tags: scrum   kanban   


Why should I read this article?

Data visualization tools have made it somewhat easier to glean intelligence from a mass of information. But today’s tools are still extremely inefficient, as they fail to incorporate the science of human visual perception into their data visualization techniques.

What is the problem analyzed?

Traditional tools also tend to visualize what we already know about the data, rather than the unknown. The ideal data visualization tool would let people find things that they don’t know, but should.

The 3D web in pdf: Effective visualization is the bridge between quantitative information and human intuition

Some quotes:
Man cannot understand without images
Aristotle, De Memoria et Reminiscentia

You can observe a lot just by watching
Yogi Berra, an American philosopher

The key role of data analysis is to replace the raw complexity seen in the data with a reduced set of patterns, regularities, and correlations, leading to their theoretical understanding. However, the complexity of data sets and interesting, meaningful constructs in them is starting to exceed the cognitive capacity of the human brain.

Summary:
  • Visualization is a key need for discovery and understanding
  • The 3D Web is coming, and probably sooner than you think Enabling technologies: 3D video, games, virtual worlds, haptic interfaces
  • 3D, interactive, collaborative visualization is far more intuitive than the traditional 2D approaches – greater insights?
  • Up to a dozen dimensions can be encoded effectively (more if we add sonification to visualization)  That is still not enough for the hyperdimensional data spaces that we are dealing with – a key limitation
  • Working tools already on the OpenSim/SL platform; Unity 3D based, web-browser data visualization tool coming soon
  • Cost is very low (hardware); zero cost for virtual worlds

For more information please contact us.

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Category: Data

Tags:    


Why should I read this article?


The article gives a nice overview in case your organization would like start with data visualization. It is written by Ywan van Loon and based on research from Edward Segel and Jeffrey Heer. You can use data visualization to tell a story based on (big) data. The story can be used to communicate within the organization, with partners and with clients. But it can also be used as a marketing content especially when you make it worth to share.

What is the problem analysed?


In general it is more a solution then a problem. It may solve a part of the Big Data challenge to use data. With the right interpretation you can let your data talk.

But before starting to make a narrative of your data you need to find the question or problem you would like to have solved.

We can help you analyzing the problem and based on the analysis create a solution.

For more information please contact us.

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Category: Data

Tags:    


Marketing Apps: Where Media, Messages & Mechanisms Converge

2014-05-23 18:21:29

One of the overarching trends in our industry is that marketing is shifting from being in the business of delivering communications — advertisements and content — to being in the business of delivering customer experiences. It’s not just what we say. It’s what prospects and customers experience when they connect with us, in digital channels […]

Why should I read this article?


Scott Brinker gives his very interesting vision to move from static (like an xxxx) to dynamic and interactive marketing (like a verb) to create more engagement. Technical it means to move from static pages to interactive marketing apps and create more engagement.

What is the analysis of the problem?


The problem in general is the marketing problem. More specific how to engage potential clients or users to your product or brand.

As the world is moving forward. The trend is that marketing is shifting from being in the business of delivering communications — advertisements and content — to being in the business of delivering customer experiences.

Scott Brinker describes it as nouns (static) versus verbs (velocity, dynamic, interactive). Verbs, are interactive, such as a conversation with a great salesperson. Content marketing thinks in nouns. User experience design, in contrast, thinks in verbs.

Scott calls “marketing apps”, app-like web experience, such as a contest, a wizard, a quiz, a configurator, a game, an interactive white paper, an assessment tool, a calculator, etc.

Rather than just present a user with static content for them to passively consume, a marketing app engages them in an interaction.

Scott believes that marketing touchpoints are the intersection of three things: media, messages, and mechanisms. Messages are what we say. Media are where and how those messages appear. Mechanisms are how that touchpointbehaves — what the recipient can do. Media are mostly about form. Mechanisms are more about function.

In the article Scott shows some interesting examples.

For more information please contact us.

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Category: Technology

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Being a Salesperson Sucks (Think Like a Farmer Instead) - Copyblogger

2014-05-22 10:32:58

If you want to make more sales that turn into long-term customer relationships (and be happier doing it) then stop thinking like a traditional salesperson.

The article analysis the problem as follows:
What is the challenge of selling?
Traditional sales people are analogous to hunters. They stalk their “prey” in hopes of a “killing” that they can return back to the tribe as food (or more to the point, revenue).

In other words, do you solve your problem of selling via hunters (sellers) of via farmers (content marketers). According the article the "sales manager is death".

We think it is not so black and white. Besides every organisation is different so needs a different strategy. We can analyze your problem and create a convenient solution which helps the content marketer with farming (long term selling) and the sales manager with hunting (selling). For more information please contact us.

For more information please contact us.

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Category: Agile Marketing

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The AdWords document summarizes the known knowledge. But even for a team whose almost using AdWords for 10 years, it is an interesting summary.

Starting with the base, what is the problem? In general AdWords is a channel to solve your marketing challenge.

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. (source: Wikipedia). In other word, the challenge is simple, you need to sell your solution (for examplae a product or a service). Google AdWords is an exact fit for marketing because users of Google have a problem or a question they want to solve or get answered. If your companies solution can match it there is high change for a lead or deal. AdWords is an very effective way to generate leads or deals because you can start today and tommorow the first leads or deals can be generated.

Back to the document. In the first pages there's in a solution-problem way described how to solve keyword problems. The problem is described as "why?".

Some remarkable fact is that 15% of all search queries every day are new. In past I thought it was higher but it is an very interesting fact to use with AdWords maintenance.

If you are interested in our AdWords approach then please contacts us.

For more information please contact us.

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Category: Data

Tags:    


Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist

2014-05-21 08:45:50

The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available (14.3MB). Please feel free to […]

The article is pure about solutions, in this case software. But seeing the growth of the solutions from about 100 companies in 2011 to about 350 companies in 2012 to about 950 companies in 2014 may show that the problem of marketing is getting more and more advanced.

Before choosing a solution, we would advice to discover which problem the solution will solve. Next step (if you didn't do this), is to analyse your own problem and see if it is matching.

We can analyze your problem and find the right software from the landscape and eventually connect it or add custom modules. For more information please contact us.

For more information please contact us.

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Category: Technology

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4 Tips for Amplifying Your Mobile Content Marketing - Jeffbullas's Blog

2014-05-20 09:50:11

Content marketing has been synonymous with desktops. In the past five years the use of mobile has boomed. Here are 4 tips for your mobile content marketing

Mobile Content Marketing for is the solution, but what is the problem?

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. (source: Wikipedia). In other word, the challenge is simple, you need to sell your product and service. But to sell you need to find your potential client first, discover his problem and explain how your solution will solve his problem.

Here Mobile Content Marketing can come in. The challenge is to reach your potential clients who are using mobiles. Yazmin Gray made some good suggestions that may help you. We can help you to analyze the problem better and if you need solutions like Yazmin suggested we can help you to implement them.

For more information please contact us.

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Category: Agile Marketing

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Are You Sacrificing Future Trust for Sales Today? - Copyblogger

2014-05-19 17:12:19

Just because you can smooth talk your way into a sale doesn’t mean you should. Let’s take a look at the reason why.

The article analysis the problem as follows:
What is the challenge of selling?
The first lesson you learn in sales is how to qualify a lead.
But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring that they’ll be happy with the purchase.

This makes sense, it is a long term vision. Important to know first is:
Do your potential clients have the problem you’re trying to solve?
This is what you should know before, you even start selling, or doing marketing.

Then there is the psychology between 2 persons, for example the buyer and the seller:
The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.
~Carl Jung

The Swiss psychologist Carl Jung wrote the quote above, referring to the relationship between a patient and physician.
That transformation can either be delightful or downright volatile. Keep it in mind...

Then about the client, especially in the transparent world where information is -on the fly- available:
It’s always a good idea to let prospects self-select early on by providing detailed information about what you’re offering.

We can analyze your problem and create a convenient solution, mainly based of existing software according Agile processes. For more information please contact us.

For more information please contact us.

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Category: Agile Marketing

Tags:    


9 Ways To Measure Content Marketing Success

2014-05-19 15:57:29

Are you reaching your content marketing goals? I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. Despite the explosion of metrics and analytics too…

What is the problem discussed in this article? (according 5 Whys method)

Are you reaching your content marketing goals?

1 Why do you want to know? Because you would like to know what you achieve with your work

2 Why need to know what you achieve with your work?
At first your boss is interested in it. Good results will be one of the reasons that you will not be fired.
At second, you learn from it.
and last it motivates you to continue finding either a better way or refine what is working.

3 why should I learn? because you develop yourself and make yourself more valuable.

4 Why should I keep my boss interested in me? To keep some income to develop yourself.

5 Why I be motivated in my work? Because when you are motivated it is nice to work, develop yourself and make yourself more valuable.

So quiet some reasons that there is an interesting opportunity to improve reaching your content goals. In the article there suggestions for solutions, but to know which metrics to use and how, we can help you to analyze the detailed problem to find the right solution.

For more information please contact us.

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Category: Agile Marketing

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Welcome to Einstein's Buffet


Welcome in the Einstein buffet. A blog where you can get the hottest curated content reviewed for problems & solutions and questions & answers for marketing, technology and agile processes.

Like Einstein said:

"If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."

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Agile Marketing - Data - Lean Startup - Technology