Tactical and strategic Dasboards by Avinash Kaushik

2014-10-10 15:18:24

Long time ago, we, at ContentForces discovered during our co-operation with marketing managers, that is is very hard to move web analytics data into action. Tools like Google Analytics seems to be very help full but it is very hard for the right brain marketer who is emotional and creative oriented to “translate” data into actions like improving content (text, pictures, video etc) and extend campaigns.

Why should I read this article?

This article explains where marketing dashboards are all about:
  1. Insights
  2. Recommendations for action
  3. Business impact

For more information please contact us.

Read the full article

Category: Agile Marketing

Tags: dashboard   Kaushik   

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