datavisualization

Data Visualization Is The Next Big Thing In Digital Signage

2014-06-22 12:09:15

Two of three of us are visual learners. We’d rather see it, as opposed to read it. We like to understand, quickly and in visual terms, what’s going on. The ancient adage about a picture being worth 1,000 words is very relevant to digital signage, particularly when most people who get around screens glance at them, as opposed to stopping and really taking in the screen programming. That’s a big reason why I’m thinking data visualization is going to be the next big thing in the digital signage sector. Complicated, data-rich information can be communicated almost at a glance, and when done right, can be presented and updated in real time. It can also, pretty easily, be interactive.

Why should I read this article?

The article explains the benefit of visualizing data. On one side there is more data available, on the other side, new technologies enable you to visualize and animate the data.

At least three things are contributing to what I think will be a big rise in the use of visualized data:
  1. It’s getting easier to collect and harmonize data sources, and more and more data is coming available – pulled from countless resources;
  2. Visualization tools are getting commoditized and consumer-friendly;
  3. HTML5 is making it increasingly easy to present data in compelling and flexible ways.


What is the problem analysed?

The problem that is analyzed is to create awareness with data. In general there is more and more data available, by visualizing the data and create animations, you will get more aware of what is happening.

Two of three of us are visual learners

We like to understand, quickly and in visual terms, what’s going on. The ancient adage about a picture being worth 1,000 words is very relevant to digital signage, particularly when most people who get around screens glance at them, as opposed to stopping and really taking in the screen programming.

That’s a big reason why I’m thinking data visualization is going to be the next big thing in the digital signage sector. Complicated, data-rich information can be communicated almost at a glance, and when done right, can be presented and updated in real time. It can also, pretty easily, be interactive.

On the consumer side it is interesting. We’re all walking around with devices and opting into apps that are collecting anonymous data about where we go and what we do.

Between video analytics, beacons, wifi triangulation, opt-in apps, fitness sensors and social media analytics, there’s endless information about what we’re up to and what interests us. Mash that up with demographics, real time traffic and transport data, polling, sales data and so on, and what can get presented on big screens is really just limited by the information available and the imaginations of network operators.

A relevant example during the World Championship in Brasil

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Category: Data

Tags: datavisualization   


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