Agile Marketing

Mobile Content Management for your salesforce

2014-11-02 13:34:03

Mobile Content Management (#MobileContentManagement MCM) for your salesforce is a solution to enable the salesforce or partners to have the right information on the devices they like or already have.

Why should I read this article?

The post explains the challenges there are for using mobile devices for your business in general and which challenges will remain if you choose a SaaS solution focused on the right content for your sales people or partners on their popular mobile devices.

Why should I read this article?

To discover the challenges before you even start thinking about a solution to use Mobile Content Management for your sales people and sales partners.

For more information please contact us.

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Category: Agile Marketing

Tags: Mobile Content Management   


Why (not) to Build A Two-Sided Online Marketplace? | Ywan van Loon

2014-10-26 11:49:31

Two-Sided Online Marketplace are places that bring groups of users together in two-sided networks. The marketplace is platform eventually with additional services that provide infrastructure and rules that facilitate the two groups transactions. It can be taken in all kind of forms.

Why should I read this post?

The post compares 2 articles in which one advises first time entrepreneurs to stay away from Two-Sided Online Marketplaces and on the other side an article that shows the extra value of a Two-Sided Online Marketplace.

Why (not) to Build A Two-Sided Online Marketplace?

Pros
  • Marketplaces are very valuable the more users you gain (in contrast to traditional business where it will be harder to gain more users all the time).
  • Marketplaces have a Network Effect after you reach a critical mass after reaching means you will easier gain more users.
Pres
  • Chicken and the egg problem. Two-Sided Online Marketplace requires 2 audiences, with which audience to start
  • Double efforts to gain audiences. Sometimes you can say almost double marketing costs

What is the problem explained?

The problem explained is the challenge to build an Two-Sided Online Marketplace, for example as a startup.

For more information please contact us.

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Category: Agile Marketing

Tags: MarketPlace   


Tactical and strategic Dasboards by Avinash Kaushik

2014-10-10 15:18:24

Long time ago, we, at ContentForces discovered during our co-operation with marketing managers, that is is very hard to move web analytics data into action. Tools like Google Analytics seems to be very help full but it is very hard for the right brain marketer who is emotional and creative oriented to “translate” data into actions like improving content (text, pictures, video etc) and extend campaigns.

Why should I read this article?

This article explains where marketing dashboards are all about:
  1. Insights
  2. Recommendations for action
  3. Business impact

For more information please contact us.

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Category: Agile Marketing

Tags: dashboard   Kaushik   


 

And here we go....
 


The Endowment Effect:
Crowd funded, shared development focused projects like Oculus Rift

By creating a developers community (before the Oculus Rift was acquired by Facebook), Oculus developers feeled like they "owned" the platform. They were prepared to buy a buggy device for development purposes only.  


Hyperbolic discounting:
The startups for the startups like ycombinator.com, Startupbootcamp, You Is Now, etc.

The startup hype continues, invest a little and earn a lot by waiting, and waiting, and waiting for the exit (if the exit comes anyway..).  


The IKEA effect:
Co-creation projects like Local motors and the "get in touch with nature" startup Piko piko (Polish)

Co-creation is way to build value by building together, Do It Yourself. Early stage startup Piko piko brings you closer to nature by building your own Bird Case and creates value by DIY this way.


Anchoring Bias:
The daily deals startup iBoot (Dutch)

Not sure if it is a good example of the Anchoring Bias. Anyway it sets the price but should make others seem to be more expensive.  


The Von Restorff Effect:
A startup that offers an alternative from "traditional" public transport: Berlin Shuttle (German).

Berlin Shuttle does it different by combining carpooling with car rental you have a new for of public transportation.  


Loss Aversion:
A startup offering peer-to-peer currency exchange Walutomat (Polish)

Walutomat uses the fact that consumers are afraid to loose on exchange rates.  


The Bandwagon Effect:
All main sharing startups for example: Dropbox, WhatsApp etc

As "everybody" is using services like Dropbox or Whatsapp, we also need jump on the Bandwagon.  


The Goal Gradient Effect:
Social CRM startup Nimble

Nimble suggest with who to keep contact. It makes the first step for it.  


The Choice Paradox:
All startups that propose or advice based on behavior for example Netflix and Spotify.

Services like Netflix and Spotify helping us making choices based on our behavior. In stead of paying per "item" you pay a monthly fee and reduce making choices all the time.  


Reciprocity:
The non-profit technology startup Ushahidi (Kenya)

Ushahidi’s mission is the change the way information flows in the world and empower people to make an impact with open source technologies, cross-sector partnerships, and ground-breaking ventures. The fact that Ushahidi is a global non-profit technology company makes them friendly to approach.


If you have more examples or remarks, feel free to drop comment and I will update the post.

For more information please contact us.

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Category: Agile Marketing

Tags: behavior   business   


Review: Why Content Marketing Fails (Rand Fishkin) | Ywan van Loon

2014-06-15 13:03:24

Rand Fishkin is the cofounder and Wizard of Moz. Rand shared a very relevant presentation on Slideshare in which he describes the 5 reasons that content marketing fails. And it’s very recognizable….

Why should I read this article?


In this article is described why content marketing fails, and more important how to get content marketing working. It is a review of a slideshare presentation of Rand Fishkin (Co-founder of Moz):


What is the problem analysed?


The problem that is analyzed is why often content marketing efforts are failing. Content Marketing is a solution to influence the customer during his buying process.

For more information please contact us.

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Category: Agile Marketing

Tags: contentmarketing   


Being a Salesperson Sucks (Think Like a Farmer Instead) - Copyblogger

2014-05-22 10:32:58

If you want to make more sales that turn into long-term customer relationships (and be happier doing it) then stop thinking like a traditional salesperson.

The article analysis the problem as follows:
What is the challenge of selling?
Traditional sales people are analogous to hunters. They stalk their “prey” in hopes of a “killing” that they can return back to the tribe as food (or more to the point, revenue).

In other words, do you solve your problem of selling via hunters (sellers) of via farmers (content marketers). According the article the "sales manager is death".

We think it is not so black and white. Besides every organisation is different so needs a different strategy. We can analyze your problem and create a convenient solution which helps the content marketer with farming (long term selling) and the sales manager with hunting (selling). For more information please contact us.

For more information please contact us.

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Category: Agile Marketing

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4 Tips for Amplifying Your Mobile Content Marketing - Jeffbullas's Blog

2014-05-20 09:50:11

Content marketing has been synonymous with desktops. In the past five years the use of mobile has boomed. Here are 4 tips for your mobile content marketing

Mobile Content Marketing for is the solution, but what is the problem?

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. (source: Wikipedia). In other word, the challenge is simple, you need to sell your product and service. But to sell you need to find your potential client first, discover his problem and explain how your solution will solve his problem.

Here Mobile Content Marketing can come in. The challenge is to reach your potential clients who are using mobiles. Yazmin Gray made some good suggestions that may help you. We can help you to analyze the problem better and if you need solutions like Yazmin suggested we can help you to implement them.

For more information please contact us.

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Category: Agile Marketing

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Are You Sacrificing Future Trust for Sales Today? - Copyblogger

2014-05-19 17:12:19

Just because you can smooth talk your way into a sale doesn’t mean you should. Let’s take a look at the reason why.

The article analysis the problem as follows:
What is the challenge of selling?
The first lesson you learn in sales is how to qualify a lead.
But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring that they’ll be happy with the purchase.

This makes sense, it is a long term vision. Important to know first is:
Do your potential clients have the problem you’re trying to solve?
This is what you should know before, you even start selling, or doing marketing.

Then there is the psychology between 2 persons, for example the buyer and the seller:
The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.
~Carl Jung

The Swiss psychologist Carl Jung wrote the quote above, referring to the relationship between a patient and physician.
That transformation can either be delightful or downright volatile. Keep it in mind...

Then about the client, especially in the transparent world where information is -on the fly- available:
It’s always a good idea to let prospects self-select early on by providing detailed information about what you’re offering.

We can analyze your problem and create a convenient solution, mainly based of existing software according Agile processes. For more information please contact us.

For more information please contact us.

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Category: Agile Marketing

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9 Ways To Measure Content Marketing Success

2014-05-19 15:57:29

Are you reaching your content marketing goals? I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. Despite the explosion of metrics and analytics too…

What is the problem discussed in this article? (according 5 Whys method)

Are you reaching your content marketing goals?

1 Why do you want to know? Because you would like to know what you achieve with your work

2 Why need to know what you achieve with your work?
At first your boss is interested in it. Good results will be one of the reasons that you will not be fired.
At second, you learn from it.
and last it motivates you to continue finding either a better way or refine what is working.

3 why should I learn? because you develop yourself and make yourself more valuable.

4 Why should I keep my boss interested in me? To keep some income to develop yourself.

5 Why I be motivated in my work? Because when you are motivated it is nice to work, develop yourself and make yourself more valuable.

So quiet some reasons that there is an interesting opportunity to improve reaching your content goals. In the article there suggestions for solutions, but to know which metrics to use and how, we can help you to analyze the detailed problem to find the right solution.

For more information please contact us.

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Category: Agile Marketing

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