Two of three of us are visual learners. We’d rather see it, as opposed to read it. We like to understand, quickly and in visual terms, what’s going on. The ancient adage about a picture being worth 1,000 words is very relevant to digital signage, particularly when most people who get around screens glance at them, as opposed to stopping and really taking in the screen programming. That’s a big reason why I’m thinking data visualization is going to be the next big thing in the digital signage sector. Complicated, data-rich information can be communicated almost at a glance, and when done right, can be presented and updated in real time. It can also, pretty easily, be interactive.
Why should I read this article?The article explains the benefit of visualizing data. On one side there is more data available, on the other side, new technologies enable you to visualize and animate the data.
What is the problem analysed?The problem that is analyzed is to create awareness with data. In general there is more and more data available, by visualizing the data and create animations, you will get more aware of what is happening.
Why should I read this article?Data visualization tools have made it somewhat easier to glean intelligence from a mass of information. But today’s tools are still extremely inefficient, as they fail to incorporate the science of human visual perception into their data visualization techniques.
What is the problem analyzed?Traditional tools also tend to visualize what we already know about the data, rather than the unknown. The ideal data visualization tool would let people find things that they don’t know, but should.
Why should I read this article?
What is the problem analysed?
The AdWords document summarizes the known knowledge. But even for a team whose almost using AdWords for 10 years, it is an interesting summary.
Starting with the base, what is the problem? In general AdWords is a channel to solve your marketing challenge.
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. (source: Wikipedia). In other word, the challenge is simple, you need to sell your solution (for examplae a product or a service). Google AdWords is an exact fit for marketing because users of Google have a problem or a question they want to solve or get answered. If your companies solution can match it there is high change for a lead or deal. AdWords is an very effective way to generate leads or deals because you can start today and tommorow the first leads or deals can be generated.
Back to the document. In the first pages there's in a solution-problem way described how to solve keyword problems. The problem is described as "why?".
Some remarkable fact is that 15% of all search queries every day are new. In past I thought it was higher but it is an very interesting fact to use with AdWords maintenance.
If you are interested in our AdWords approach then please contacts us.
Sign up now for a newsletter!