Technology

Agile in the enterprise: To succeed, avoid the fundamentalists

2014-06-07 19:50:54

Agile development can work for big enterprises too -- if you avoid the "agile fundamentalists."

Why should I read this article?


In this article is described why "Lean agile" should be adapted to the organization and not opposed to agile fundamentalists who software development according the agile manifesto.

What is the problem analysed?


The problem that is analyzed is the agile process of software development. From RUP (rational unified process) and CMMI (Capability Maturity Model Integration) to a workable Agile process which clients also accept.

The challenge was how to make information and decision making processes work in an environment where it is just impossible to have all stakeholders in the daily meetings.

If you compare the article, here we described our adaption to the Agile manifesto:

1. Individuals and interactions over processes and tools


There is a vision with an execution plan that may be adapted. Way of adaption is described before. Individuals will initiate the adaptions.

2. Working software over comprehensive documentation


Documentation is made based on User experience, like mock-ups. What You See Is What You Get (WYSIWYG). Before every sprint mock-ups can be adapted by the client.

3. Customer collaboration over contract negotiation


The client will get clear what he will get when the project is going like predicted. Changes during the project will be made before every sprint.

4. Responding to change over following a plan


The following plan is a vision with a general execution plan. The execution plan may be adapted before every sprint.

For more information please contact us.

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Category: Technology

Tags: scrum   kanban   


Marketing Apps: Where Media, Messages & Mechanisms Converge

2014-05-23 18:21:29

One of the overarching trends in our industry is that marketing is shifting from being in the business of delivering communications — advertisements and content — to being in the business of delivering customer experiences. It’s not just what we say. It’s what prospects and customers experience when they connect with us, in digital channels […]

Why should I read this article?


Scott Brinker gives his very interesting vision to move from static (like an xxxx) to dynamic and interactive marketing (like a verb) to create more engagement. Technical it means to move from static pages to interactive marketing apps and create more engagement.

What is the analysis of the problem?


The problem in general is the marketing problem. More specific how to engage potential clients or users to your product or brand.

As the world is moving forward. The trend is that marketing is shifting from being in the business of delivering communications — advertisements and content — to being in the business of delivering customer experiences.

Scott Brinker describes it as nouns (static) versus verbs (velocity, dynamic, interactive). Verbs, are interactive, such as a conversation with a great salesperson. Content marketing thinks in nouns. User experience design, in contrast, thinks in verbs.

Scott calls “marketing apps”, app-like web experience, such as a contest, a wizard, a quiz, a configurator, a game, an interactive white paper, an assessment tool, a calculator, etc.

Rather than just present a user with static content for them to passively consume, a marketing app engages them in an interaction.

Scott believes that marketing touchpoints are the intersection of three things: media, messages, and mechanisms. Messages are what we say. Media are where and how those messages appear. Mechanisms are how that touchpointbehaves — what the recipient can do. Media are mostly about form. Mechanisms are more about function.

In the article Scott shows some interesting examples.

For more information please contact us.

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Category: Technology

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Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist

2014-05-21 08:45:50

The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available (14.3MB). Please feel free to […]

The article is pure about solutions, in this case software. But seeing the growth of the solutions from about 100 companies in 2011 to about 350 companies in 2012 to about 950 companies in 2014 may show that the problem of marketing is getting more and more advanced.

Before choosing a solution, we would advice to discover which problem the solution will solve. Next step (if you didn't do this), is to analyse your own problem and see if it is matching.

We can analyze your problem and find the right software from the landscape and eventually connect it or add custom modules. For more information please contact us.

For more information please contact us.

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Category: Technology

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