Just because you can smooth talk your way into a sale doesn’t mean you should. Let’s take a look at the reason why.
The article analysis the problem as follows:
What is the challenge of selling?
The first lesson you learn in sales is how to qualify a lead.
But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring that they’ll be happy with the purchase.
This makes sense, it is a long term vision. Important to know first is:
Do your potential clients have the problem you’re trying to solve?
This is what you should know before, you even start selling, or doing marketing.
Then there is the psychology between 2 persons, for example the buyer and the seller:
The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.
The Swiss psychologist Carl Jung wrote the quote above, referring to the relationship between a patient and physician.
That transformation can either be delightful or downright volatile. Keep it in mind...
Then about the client, especially in the transparent world where information is -on the fly- available:
It’s always a good idea to let prospects self-select early on by providing detailed information about what you’re offering.
We can analyze your problem and create a convenient solution, mainly based of existing software according Agile processes. For more information please contact us.
Category: Agile Marketing
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