Agile Marketing

Review: Why Content Marketing Fails (Rand Fishkin) | Ywan van Loon

2014-06-15 13:03:24

Rand Fishkin is the cofounder and Wizard of Moz. Rand shared a very relevant presentation on Slideshare in which he describes the 5 reasons that content marketing fails. And it’s very recognizable….


Why should I read this article?

In this article is described why content marketing fails, and more important how to get content marketing working. It is a review of a slideshare presentation of Rand Fishkin (Co-founder of Moz):

What is the problem analysed?

The problem that is analyzed is why often content marketing efforts are failing. Content Marketing is a solution to influence the customer during his buying process.

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Category: Agile Marketing

Tags: contentmarketing   

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